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百度回应发布违规医疗广告被罚:未了解到上海具体规定
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Topic: 百度回应发布违规医疗广告被罚:未了解到上海具体规定 (Read 152 times)
maydik
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百度回应发布违规医疗广告被罚:未了解到上海具体规定
March 10, 2017, 05:38:30 AM
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3月9日,上海市工商局公布2017年第1号虚假违法广告公告,百度因发布了未经审查医疗机构广告,并且相关搜索关键词指向了无资质医疗服务内容,被依法处罚款2.8万元。百度晚间对此回应称,因各地监管要求并不统一,不了解上海地区的具体规定,导致了这几家医疗机构的广告上线发布。
百度回应称,对于此次被上海工商部门调查并处罚的三家医疗机构发布的网络广告,百度在其广告上线前进行了严格的资质审核,收取了包括营业执照、工信部网站ICP备案、医疗机构执业许可证、对公账户打款验证在内等多个资质,在确认这些资质都合法合规、真实有效后,才允许其上线推广。
然而对于某家医院是否具备发布母婴保健技术服务类广告的资格,各地监管要求并不统一,上海地区要求的《母婴保健技术服务许可证》,部分地区并不要求,甚至有些地区已经停止颁布此类资质。此前百度搜索推广审核部门,没有了解到上海地区的具体规定,导致了这几家医疗机构的广告上线发布。这暴露了我们在审核管理制度和流程方面的不足,在此我们虚心接受主管部门的批评,并将进一步完善我们的审核制度,确保广告发布符合主管部门的要求。
据新华社报道,上海市工商局公布2017年第1号虚假违法广告公告,作为互联网付费搜索广告的发布者,百度平台未能有效履行法定义务,发布了未经审查的徐浦中医医院、安平医院、川沙天狮门诊部等一批医疗机构广告,并且相关搜索关键词所指向的是上述医疗机构不具备资质的医疗服务内容。当事人被依法处罚款2.8万元,相关医疗机构亦因违法医疗广告被依法处罚款共4.6万元。
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百度回应发布违规医疗广告被罚:未了解到上海具体规定
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