I'd say at least 7Type is base on their site. That is an amazing piece of work.
I know people are losing faith in ICO's, but some are trying to use the technology to improve current models. I agree that it's hard to tell real from a scam (other than 7Type).
I'm conducting an ICO at protostarr.io, and am hoping that people see the value in the product. It isn't too complicated on our end and our long term benefit depends on the DApp being successful. I guess that is one thing you can look for is how you are actually going to profit from the purchase without depending on the market to just start adopting their coin.