Somebody has an agenda.
Maybe they've realized they'll get a bunch of extra clicks if they mention Bitcoin in articles.
I hope you're right and it's just "nothing succeeds like excess" journalism rather than something more sinister. I've just seen the Reuters link posted by ArticMine and it seems much more balanced to my eye.
The CNBC version irritated me so much that I... wait for it... bought the latest Humble Bundle on impulse without even looking at the titles, just so I could pay with
BTC. Muhaaahaaa - sweet revenge. Actually the transaction felt surprisingly good as a symbolic gesture, and on checkout I noticed that they make it easy to spread the word about paying with
BTC if you have social media accounts. I hope it goes mega-viral for them. Out with fiat, one little game bundle at a time.