Can't say anything for or against KickIco but we do need a kickstarted ICO platform. A few of them are incoming soon.
Why? Because to make an ICO now you are usually have to hire an ICO management company. For some small projects this may be not possible.
Yep, for small projects it will be great. I thus think that it is very useful, but for the price, it will heavily depend on how many and how big ICOs will be started on their platform.
Another good thing for small projects is that KICKICO partnered with Bancor, so the new tokens can be traded easily without any liquidity problem, even if they are not listed on exchanges (it can be a huge problem for tiny project to get listed on Bittrex for example).