Oh, I really don't like all these animated charts. Normal chart would do the same job, without being annoying.
Regarding the price, I don't think we can expect much from altcoins in general before the Bitcoin fork.
Trading, just like any other "traditional" area of crypto, is just trying to appeal to the masses. Media is all transforming and trying to make use of new tech to appeal to new generations. The millenials probably all enjoy this more than we do. But do not let your poor experience get in the way of your appreciation haha. And yes, this is a definite push. Look at BTC price of OMG and it is sideways at best.