A good name and a good abbreviation, really unique, doesn't contain the word "ethereum bla-bla-bla" of "bitcoin bla-bla-bla", as is customary to name lately.
As you call the boat, so it will float.
![Smiley](https://bitcointalk.org/Smileys/default/smiley.gif)
Just creating a token is not enough, you need to create a website, detailed whitepaper, if you want to increase value your token. So, a lot of work ahead.