Ummati will probably go viral

  Ummati consists of a blockchain and a user friendly application at once, so people can get increased chances at getting block rewards just by running successful projects on the platform. In order to run successful projects, they need to get their friends and family and social networks to sign up and support them. The people in the network also get small quantities of tokens which it really only makes sense to reinvest, or they can get financing by refering even more people and getting them to support their project.

  It relies on ID verification, but it is targeting very low income countries and small projects so users will probably be cash strapped enough that they will accept it. This means that ummati could be the first blockchain/app to gain widespread adoption among low income countries, especially since it specifically addresses the moral concerns of at least 1/3rd of the global population of the unbanked, something that no other blockchain or blockchain service targeted at the unbanked is doing.