DigixDOA: Why so expensive?

[HashFace]

DigixDOA says each DGX is backed by 1 gram of gold.

STABLE STORE OF VALUE
DGX Gold
Every DGX = 1 Gram of gold.
You can own, save and transact Gold in tokenised form - keeping secure private ownership of your digital asset

https://digix.global

As it stands now, you can buy one gram of gold, physical, for ~$50.  DGX is selling for ~$90.  Why the disparity?  What am I missing?

http://www.apmex.com/category/19320/1-gram-gold-bars-rounds

[ulhaq]

You are looking at the price of DGD, which seems to represent an ownership share in the company. DGX has not yet been launched/released, which will be the token that represents the equivalent amount of gold.