Its true that increase in transaction fee has affected many services which accepted bitcoin payments.On one side,it has affected the existing merchants and on the other side,it has stopped many new companies from moving forward to accept bitcoin payment.Amazon was much expected to announce that it would accept bitcoin payment soon,but if this issue of high transaction fee continues,then it may even drop its idea of accepting bitcoin payments.
bitcoin is already a failure, let put value aside, if you can do use your asset for your day to day business/transaction them what use it is? People are now seeing bitcoin as digital gold, but this was not the initial aim of satoshi.