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联合利华为旗下非洲茶叶供应链推出区块链试点项目
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Topic: 联合利华为旗下非洲茶叶供应链推出区块链试点项目 (Read 93 times)
anastasia7627
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联合利华为旗下非洲茶叶供应链推出区块链试点项目
December 20, 2017, 04:41:51 AM
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虽然可持续发展并不总是衡量一家企业是否成功的首要指标,但是不少公司高管其实已经越来越意识到“可持续发展”的重要性。建立一个可持续的供应链,同样是如今很多企业采购经理的最大挑战之一。
联合利华为旗下非洲茶叶供应链推出区块链试点项目
联合利华正计划通过数据、技术、以及分析能力来应对供应链可持续发展的挑战。在今年初的一次投资人活动中,联合利华公司首席执行官马克•恩格尔(Marc Engel)提到,实时数据是解决供应链问题的手段之一,他表示如果供应链数据响应时间缩短一半,那么质量问题就可以下降20%。
联合利华已经决定与非洲马拉维共和国建立伙伴关系,以拓展在非洲大陆的更多业务。目前,联合利华在肯尼亚和坦桑尼亚拥有茶庄,并且在全球67个国家部署了上百个茶厂和分销中心。
在可持续供应茶叶领域里加大投入,是联合利华业务战略的重要组成部分。该公司希望增强消费者信任度,这样客户就愿意为其产品支付溢价。事实上,这也是区块链技术发挥作用的地方,因为利用区块链,可以显著提高茶叶从农村到商店的追踪效率和准确率。
事实上,联合利华并不是唯一使用区块链技术的大企业,此前IBM和沃尔玛就已经启动了一个试点项目,旨在更好地追踪芒果包装流程。
根据国际金融公司的数据显示,过去,沃尔玛通常需要花费近一周的时间,才能把商品信息从店内追溯到农场,而利用区块链技术,同样的追踪过程只需要几秒钟。
本次联合利华区块链试点项目的合作伙伴,是英国科技公司Provenance。此外,该公司就已经成功利用区块链技术来追踪金枪鱼的来源,包括追溯在印度尼西亚捕捞金枪鱼的捕鱼者、以及最终购买金枪鱼的消费者。
联合利华的区块链项目,不仅可以提高效率,减少假冒伪劣,还可以建立更可持续的产品供应链。
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