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携程“年坑100亿”折射互联网的平台化之困
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Topic: 携程“年坑100亿”折射互联网的平台化之困 (Read 95 times)
dmyddtun
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携程“年坑100亿”折射互联网的平台化之困
January 06, 2018, 02:44:18 PM
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长假接近尾声之时,国内互联网圈发生了两件轰动业界的大事:一件事是蚂蚁短租遭遇雌雄大盗搬空婚房,连袜子都没放过;另外一件事是某公众号发表题为《一年100亿?揭秘“携程”坑人“陷阱”》文章,引发了一场口水风波。
携程鈥溎昕100亿鈥澱凵浠チ钠教ɑ
从表面看来,新婚小两口通过蚂蚁短租将精心布置的新房租出去,结果房内物品被洗劫一空;这与携程“年坑100亿”似乎丝毫不相干。殊不知,这两件轰动业界的大事,折射出互联网平台化引发的大矛盾。尤其是在互联网去中介化的市场背景下,对线下缺乏线束力的互联网平台,正遭遇一场前所未有的信任危机。
先来看一下蚂蚁短租遭遇雌雄大盗一事儿来说,先不讨论这一事件的责任,先来剖析一下以蚂蚁短租为代表的房屋共享商业模式。共享经济热潮之下,衍生了很多新兴的商业模式,作为创新标兵的互联网平台,自然也在挖掘一些更新颖的商业模式,这也是蚂蚁短租这一商业模式诞生的市场背景。与网约车行业一样,互联网平台将民间闲置的房产纳入平台中,提供给有需要的消费者,这是国内互联网房产短租的商业模式。
从市场角度来说,诸如蚂蚁短租这样的互联网房产短租平台,是扮演了线下中介的角色。与线下传统的中介相比,蚂蚁短租这样的互联网平台,资源更丰富,效率更高。以往,人们外出旅游需要租一套房子,需要找多家中介并对比价格和地段,然后拿身份证交纳押金,签订合同,最后才能拿到钥匙,这一过程非常浪费时间。有了蚂蚁短租这样的平台后,人们直接在互联网上就能选择到满意的房子,并且省去了身份验证、签合同等流程。
坦白说,以蚂蚁短租为代表的互联网房屋短租业务还是漏洞的。国庆长假期间,杭州一对年轻房主将婚房放到蚂蚁短租平台上出租,结果遭遇雌雄大盗的事情,这就是互联网房屋短租业务上存在的漏洞。除了盗窃事件外,互联网房屋短租平台还发生过打架斗殴、杀人等事件。众所周知,入住酒店通常需要登记身份证,酒店还可以对入住人的身份真假进行鉴别,而互联网平台对租赁人的身份缺乏有效的鉴别手段,这是互联网房屋短租平台负面事件频发的诱因。
还有一个不容忽视的原因就是,以蚂蚁短租为代表的互联网房屋短租平台,并没有相应的法规进行约束。相比之下,酒店有一套完善的监管体系,线下中介对于租房也有了成熟的监管制度。一味突显高效和便捷,让蚂蚁短租这样的互联网房屋短租平台对线下资源缺乏足够的掌控力,这可以说是蚂蚁短租遭遇雌雄大盗的原因。
事实上,不止是互联网房屋短租行业存在一些问题,外卖、网约车、共享单车等行业也存在问题。翻阅一下新闻就会发现,网约车行业曾被曝出乘客财物被司机窃取,女乘客被司机强暴的事情;而外卖行业也出现过卫生不合格的问题。无论是外卖平台,还是网约车平台,抑或是蚂蚁短租这样的互联网房屋短租平台,都有一个共同特征:去除线下中介的互联网平台化模式。
携程“年坑100亿”的事件,同样是互联网去中介化模式惹的祸。标题为《一年100亿?揭秘“携程”坑人“陷阱”》文章中称:在携程上预订机票、火车票时,经常会有许多如酒店优惠券、贵宾休息室、VIP优先出票等不必要费用会被默认扣除,消费者不但不易发现,即使发现也很难取消。并根据携程的运营数据推测此行为一年预计会“坑”91亿元,进而为携程带来将近10亿元的提成收入。
对于文章中陈述的问题,携程官方已经进行回应,并称文章中描述的一些问题失实。不过,携程机票最近几年引发的纷争已经屡见不鲜。与蚂蚁短租遭遇雌雄大盗事件一样,对线下机票代理商缺乏约束的尴尬,是携程机票矛盾的根源。事实上,除了携程外,去哪儿、艺龙等在线旅游平台,预订机票都出现过退票难、收费不合理等问题,原因都是线下渠道出现了问题。
互联网大潮之下,在线旅游、互联网房屋短租、共享单车等行业,都出现了各种各样的问题。更重要的是,这些出现问题的平台都披着互联网的外衣,并且聚拢了大量的线下渠道资源,在自己的平台发展业务。严格来说,无论是蚂蚁短租这样的互联网房屋短租,还是携程、艺龙这样的在线旅游平台,抑或是共享单车平台,都是贴着互联网标签的中介平台,这也是互联网平台去中介化的产物。
一直以来,高举去中介化大旗的互联网平台,追逐业务份额的同时,忽略了去中介化过程中存在的一些弊端。久而久之,互联网平台必然衍生诸多的社会矛盾。眼下,蚂蚁短租遭遇雌雄大盗,携程“年坑100亿”事件,折射出互联网平台的去中介化之殇。未来,如果互联网平台仍旧不重视这些问题,并提出切实可行的解决方案,互联网平台去中介化就是一句空话。
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