The price of altcoin is determined by the traders on exchange. No matter the price of token set by a particular project, the price is determined by the buyers and sellers on the exchange.
People are almost setting the price of any token in the market, it's based on the supply and demand.
As we can see into the market, price is really volatile and we can watch it while climbing up because buyers are thinking to get it much cheaper while the fall is just heavy sometimes as many holders are going to look for a fast money and selling their belongings even at low.