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淘宝网“宣战”拼多多,谁抄了阿里巴巴的后路?
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Topic: 淘宝网“宣战”拼多多,谁抄了阿里巴巴的后路? (Read 82 times)
dvlgwarv
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淘宝网“宣战”拼多多,谁抄了阿里巴巴的后路?
January 20, 2018, 09:36:36 AM
#1
2015年9月,移动电商平台拼好货与拼多多宣布合并,后续其A轮投资者名单包括 前淘宝网CEO“财神”孙彤宇 ,步步高集团董事长段永平,顺丰速运集团总裁王卫、 网易公司董事局主席丁磊 。
2016年9月,拼多多完成由高榕资本,IDG, 腾讯投资 等领投B轮1.1亿美元投资,拼多多用户总量突破1亿人。
2017年6月,易观发布的电商APP排名中拼多多名列第五, 连下卷皮、蘑菇街、百度糯米、折800、楚楚街在内的五大竞争对手,拼多多进入行业第一梯队。
2017年12月9日,根据猎豹发布的最新电商APP数据显示拼多多再克天猫、苏宁易购、唯品会,京东四家,周活跃渗透率仅次于手机淘宝,名列所有电商APP的第二位。
2017年12月18日,在腾讯主导下,京东集团与唯品会达成三方协议,“唯京联盟”在朱思码记抢先曝光到辟谣的5个月后正式做实。17天后,京东再次宣布与美丽联合集团成立一家合资公司,所谓“反阿里联盟“在坊间被炮制而出。
2017年12月27日,淘宝、天猫相继换帅,蒋凡和靖捷接棒。
2018年1月10日,阿里巴巴集团发布旗下平台《2017年知识产权年度报告》,当中点名淘宝网制售假货商家向微信与“拼多多”等电商平台转移。
在短短27个月之前,“拼多多”这个名不见经传的电商平台还只是中国电商行业的沧海一粟,而今天这个仅仅B轮的创业公司却因为其闪电般的行业增速而被业界高度重视,甚至在2018年开年的第一周被阿里巴巴首次用“打假的名义“和微信并列一起被点了名。尽管事后双方都未对此事作任何回应,但“兵马未动,公关先行”的惯用战术,使得一颗不起眼的脏弹却意外的将淘宝网与拼多多之间”存在争议“的竞争关系彻底公开化了。
颇有意思的是,1985年出生的新任淘宝网“少帅”蒋凡,与1980年出生的拼多多CEO黄峥曾于谷歌中国时期共事过,而在即将于今年3-4月出炉的2018年淘宝网行业运营重点中,据朱思码记独家获悉到淘宝网内部目前正在组建精锐团队参与其“三位一体”的项目组,着重于场景与商家货品梯队的搭建进而打响所谓“六大战役”, 拼多多已经被官方明文标注为淘宝网在2018年中将重点关注的竞品平台。
特卖模式,曾被视为电商生态圈一种极为常见的提升基础性销量的工具且存在了十余年。阿里聚划算、唯品会、京东闪购都是毫无争议的行业祖师爷,然而就在猫狗大战为了“二选一“而打的头破血流时,拼多多却曲线救国借助三四五线地区的增量市场且在不触及两大巨头利益的情况下突然杀出了一条血路,仿佛一夜间成了中国电商行业的第三极。此时此刻,社交电商刺刀已经直抵天猫乃至阿里巴巴的流量根基——淘宝网。
qiqiminmg
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Re: 淘宝网“宣战”拼多多,谁抄了阿里巴巴的后路?
January 20, 2018, 10:32:26 AM
#2
不管拼多多还是淘宝。只要哪里服务好而且实惠,哪里就得民心
wjnbth
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Re: 淘宝网“宣战”拼多多,谁抄了阿里巴巴的后路?
January 20, 2018, 11:09:37 AM
#3
不喜欢拼多多,拉人消费
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