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区块链行业之怪状:明明可以靠技术吃饭,但偏偏要靠脸蛋!
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Topic: 区块链行业之怪状:明明可以靠技术吃饭,但偏偏要靠脸蛋! (Read 106 times)
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区块链行业之怪状:明明可以靠技术吃饭,但偏偏要靠脸蛋!
January 23, 2018, 11:50:28 PM
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导读 “明明可以靠技术吃饭,但偏偏要靠脸蛋”,这大概就是当前区块链行业的尴尬吧。区块链技术本身很有用途,可以在很多领域造福人类,但在这个浮躁的世界人们却只认“区块链”这张脸。
金色财经-1月23日讯 史玉柱涉猎区块链行业,投资区块链公司OKCoin已经不是什么秘密。但是如果说史玉柱要在自己的产品中加入区块链技术,而且还不是用在网游,而是用在脑白金,你会不会大跌眼镜?
FuByQMMhLqd3OgVs3BK07UWwk7FpfzN3IVTg1Swu.jpeg
脑白金的营销是神一般的存在,凭借平淡无奇的产品与广告词,愣是洗脑全国,成为过节馈赠长辈的热销礼品。而脑白金也让史玉柱从负债累累中东山再起,成为中国商界的一段佳话。
今天这个脑白金,竟然蹭上“区块链”这个热点。脑白金团队计划在2018年春节市场大促中引入“区块链”玩法。这个“区块链”小编之所以打上了引号,自然不是真正用了区块链技术,毕竟对于保健品来说,还真的很难和区块链扯上关系。
脑白金的玩法是,利用微信等社区互联网工具进行传播,鼓励更多人参与春节给父母送孝心的“区块”中来,参与的用户通过“亲友链”把自己的行为尽可能多的扩散、同步给亲友们,满足相应条件的用户将获得脑白金奖励的新春大礼包。而传播转发也算是一种“挖矿”方式,通过挖矿来获得相应的奖励。
这样的玩法似曾相识,与朋友圈获得多少多少个点赞就可以获得奖品的方式类似,是一种常见的病毒式传播。但脑白金的创新是,强行解释了区块链的“区块”与“链”的概念,并且还专门对区块链做了一个“通俗易懂”的区块链科普,原文如下:
假如除夕你的丈母娘发朋友圈“今年过年不收礼,收礼只收脑白金!”。说这句话的时间地点等信息,就自动打包起来形成一个结构化的信息包,这个信息包就叫“区块”。该信息从朋友圈、微信群自动传送到你和你老婆以及你老婆家的兄弟姐妹,这些节点就是“链”。于是你和老婆拎着脑白金给丈母娘拜年,丈母娘发现符合之前的信息,审核通过,美滋滋过年。而你妹夫只带了两斤水果来,丈母娘翻出账本对质,没有通过,从此踢出网络,每年过年都会拿出来数落一番。这就是区块链应用。
脑白金之区块链模型
脑白金之区块链模型
大家对这个科普满不满意?反正小编觉得是没有说道点子上,不过虽然技术理解还有欠缺,但这并不妨碍脑白金成功成为“区块链”产品,这里小编也由衷的佩服一下脑白金的文案。
前有长岛冰茶仅仅改名就变身“区块链”科技公司,现在又多了脑白金通过春节促销游戏实现区块链应用落地的案例,真不知道脑白金的股价,会不是也会因此而大涨。
“明明可以靠技术吃饭,但偏偏要靠脸蛋”,这大概就是当前区块链行业的尴尬吧。区块链技术本身很有用途,可以在很多领域造福人类,但在这个浮躁的世界人们却只认“区块链”这张脸。
本文来源: 金色财经 责任编辑: 秦普岳
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区块链行业之怪状:明明可以靠技术吃饭,但偏偏要靠脸蛋!
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