Any well known brands going crypto has a great chance to become successful, specially if the purpose of having coin is reasonable.
I am currently aiming and watching the ICO of Telegram and Kodak.
With plan to launch an ICO to $ 2 billion in January 2018 Telegram messaging service is not just about boosting its value. If the huge amount of money is not enough to attract your attention, look at the ambition behind it: Telegram is promising to investors who will buy their own codecs that they will solve some of the thorny issues in the blockchain world.
Telegram will succeed? When once the Telegram was faked ICO.
With Telegram apps success, that gaining almost 200 million users around the world, it's undeniable that their ICO project will acquired a massive support from investors because of their new innovative blockchain platform that help to be fast , reliable, scalable and self consistent at the same time.