Hacks and phishing will always be a part of cryptocurrency ecosystem because all transactions are final so it's much more lucrative for thieves to target cryptocurrency users than trying to steal from someone's bank account. To prevent this, we as a community should teach newbies how to avoid those risks, and people who introduce cryptocurrencies should stress out the importance of security. But the other big problem is ICO's - majority of them are just scams and people should be really careful before throwing their money at every new project that pops up.
Hacks and phishing is not related to scamming. This is about recruitment and those who are recruited had been left hanging. With the trend of Bitcoin scam company keeps on sprouting and it is the fault of those who were recruited for not researching about the company. They are often lured by the promises and greed to gain money in a very short span of time.