Some of the things to look out for in identifying a fake ICO include: (Let me know if i miss anything)
Roadmap of the companyIt is obvious that before you invest in a company you would want to visit their website to get to know more about them. The roadmap of the company is enough to tell you if they are having a fake ICO. If they sound too ambitious or their goals are overboard then they are probably fake. Their goals need to be realistic and they need to have a good and comprehensive plan on how they plan to utilize the money they will get from the ICO. Their long-term plan is a good indication that they are here to stay.
Founders and AdvisersEvery ICO will have a listing of their founders and advisers. Their profiles will say a lot about the ICO. You can check their social media profiles and also Google search their names to check their credibility. If they don’t exist then that may be an indication they are fake,if they exist on social media you can look out for who they are connected to and if they have any sort of recommendations. You can also check the pictures, if the pictures are not in relation to the people in the project then that’s a red flag.
CodeMost cryptocurrency projects normally have their codes on GitHub. Even though you may not be a developer, you can do an evaluation of the code or get someone to do it to determine if it is legitimate.
WhitepaperFrom the white paper of a company, you can tell a lot about its ICO. If it is flashy or too wordy, don’t waste time on it.
Online ForumsThere are forums where people talk about upcoming ICOs such as Bitcoin Talk. From such forums you can find the authentication of the ICO you are interested in. If you don’t see any discussions you can just raise an open ended question to know what people think about that ICO.
Compromised Wallet
All ICOs normally use a wallet service for holding their customers coins until a certain deal is completed. The kind of wallet the company is using can say a lot about it. Make sure that the company is using a top escrow service.