Yeah, because when investors are looking at new projects to put money into, the first place they look is
Snapchat.
Does anyone actually care? I can't tell if this is just Snapchat trying to stay relevant and jumping on a bandwagon to grab a few headlines, or if it's just to cover themselves legally to ensure they don't inadvertently advertise a scam. Personally, if I saw an ad on Snapchat for an ICO, I would take that as a sign that I definitely don't want to invest in it. That applies to social media in general, actually. Maybe I'm just old-fashioned like that. Give me a whitepaper or technical summary over shameless marketing to the lowest common denominator any day.