YouGov Direct is a blockchain-based platform and ad network that empowers users to choose which attributes they make available to advertisers. In exchange for sharing their data, consumers earn rewards. Advertisers using the platform gain access to known audience attributes, which enables more effective ad targeting and better campaign performance. Built by YouGov - since 2000 the globally trusted name in online personal
Interesting interview with Stephan Shakespeare Group CEO & co-founder of YouGov Direct:
https://irishtechnews.ie/identifying-blockchain-opportunities-with-stephan-shakespeare-yougov-cofounder-at-dubai-biisummit/
