I suspect for noobs, $200 sounds a lot for 1 of anything especially if you don't really know what that thing is, oh and then you hear they cost $13 in January.
Of course this is not the point and when new use cases arise, next week, next month, next year the number won't matter.
That's why if we would switch from 1.00000000 BTC to 1,000,000.00 XBT that would be beneficial for all because it is more human friendly and easier to use. Also you would be exchanging $1 for 10,000.00 XBT which feels like you have a lot of something.