Well as a investor I don't actually look for a cool name, first we directly look at the projects concept (Whitepaper), how they're going to imply and how they're going to develop it. The ICO names are just the same they're just becoming cool when it becomes a trend, the project is not just a concept but it can really develop.
But sometimes yeah, the projects name/ICO's name attracts investors but just like what i've said it becomes cool if the projects is really good.
i agree with u bro. most important is the project concept, not a name.
What is the meaning of a name! nothing. i've read many ICOs benchmark , they don't include name for criteria a good ICO