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May 05, 2018, 01:26:32 PM |
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Using video is more than just a great way to help you tell your story and engage your audience. It can be a strategic driver of value across your entire business. But even if you have the best video content, failing to choose a befitting video platform that will drive potential market value and suitable to your all year-round business goals will mean that the value of the video remains locked away. In a moment I will introduce you to Verasity online video sharing platform on the blockchain; highlighting how it stands unique from traditional online video sharing platform.
HOW VERASITY ONLINE VIDEO SHARING PLATFROM STANDS OUT:
1) Verasity has developed a patent pending “Proof of View” system, enabled through blockchain technology, to provide accurate, secure and auditable audience metrics.
a) Without credible audience metrics, content cannot be accurately valued.
2) Verasity disrupts the commercial dynamic of the traditional media ecosystem by making Viewers the center of all content transactions, and making the transaction direct between the Viewer and other participants in the ecosystem such as Content Creators and Advertisers.
3) Due to these direct relationships in the Verasity ecosystem, the success of content is determined by the organic consumption/valuation of the content by the viewer community, rather than being influenced by the monetization strategy of a third party.
4) Verasity encapsulates the whole video sharing ecosystem and economy, for all participants. This results in all value exchange being retained within the economy and community.
a) In legacy video sharing platforms, value bleeds out to the platform shareholders, third parties and intermediaries and therefore devalues the community as a whole.
5) Through the Spark Marketplace, all participants within the economy can provide funding to content channels in exchange for a portion of the channels future revenue. As a result, both active participants within the economy and Speculators (outside of the economy) have additional ways to grow the ecosystem and benefit from its growth.
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