"Make blockchain stylish again, that's my motto."
So quipped the emcee of the third Ethereal Summit in Queens, NY, during one of the final talks of the two-day event. He'd been asking attendees to ask embarrassing questions they might have about the technology.
Joseph Lubin, founder and CEO of event host ConsenSys, had touted the occasion as a way to bring those outside the space into the fold. Artists, musicians, entrepreneurs, enterprise executives and government activists all blended with the usual crowd, and it was obvious.
While the reclaimed glass factory where the event took place has its share of of jeans and T-shirts (typically ones with crypto company names or logos on them), some at least seem to have moved beyond the Zuckerberg hoodie. There were occasional splashes of color, where some were perhaps summoning the genre ethereum creator Vitalik Buterin seems to have established - "unicorn punk".
And although not the most crypto red carpet-ready event in history, Ethereal did not disappoint, bringing together the more conservative threads of the traditional enterprise space with the colorful, yet in-your-face style of the creatives that have taken a liking to a nascent industry that preaches radical inclusion.
As such, CoinDesk decided to record some of the notable looks and off-kilter costumes of the cryptocurrency and blockchain space in 2018.
Read more:
https://www.coindesk.com/losing-the-hoodie-crypto-fashion-gets-loud-and-proud-in-new-york/
