Before more comments and ad hominem attacks, see
https://en.bitcoin.it/wiki/Proof_of_burnComments should focus on whether PoB makes sense as an alternative to distribution to PoW and PoS(honestly, I don't know), not if "the developer will run with the coins" (they mathematically can't, and the record of them sending multiple BTC to the address is already in the blockchain).
There is always the possibility that said developers are major holders (as in 100K+ bitcoins) and would like to see BTC destroyed to enrich their wallet; however that speculation should be discussed separately.