What do you like to see happen after an ICO which supports the token's value?

[andrewjamescook]

I invested last year in two ICOs for the first time; Swissborg and Crypterium, and I'm sure like many of you have experienced, I saw my tokens drop in value when they hit the exchanges.

As the value of a utility token is partly due to its use (demand from users) and partly due to people's expectations of its future value (demand from speculators), I am wondering a few things:

1. Firstly, before the blockchain based product is complete, what should we see firms do post ICO to support the value of their tokens? I'm assuming continued press releases and marketing, but are there any key indicators or benchmarks potential ICO investors should take note of? (Disclosure: I ask for two reasons, one as a private investor and two as someone who works for a firm with a vested interest).

2. Secondly, what are people's views on reporting requirements to token holders? Are regular updates through blog posts, Facebook live videos and emails enough, or do you think the industry should move towards a more formal way of reporting?

3. Thirdly, there is a lot of importance attributed to business partnerships and prominent internal hires. Are these more important than general marketing activity?

As for the tokens I am holding on to them at least til they have viable products, though I've noticed that even with constant marketing their values have dropped, hence my questions above. I have analysed backlink numbers for successful ICOs and I saw how important they are, however they don't correlate well with how the token later performs on an exchange. 

Thanks for any tips. 

Andrew

 

[etherixdevs]

Many ICO tokens' value drop down because there is "too much ado about nothing".
Too simple today to make an ICO.

1.  they mostly think about marketing investing houndreds of thousands of dollars in advertising
2. they mostly think about paying "as many faces as possible in their teams", bacause it seems that the more they are the more they add value to their tokens.

I would evaluate the vision of the project before investing

[trupero_uno]

Good views and evaluations have been carried out, for me there are several things to see after ICO of a utility token project:
1. Tips, strategy and any other good thing from developers to impact the token holders want to keep their tokens inside the wallet, as just new experience to be shared that a developers distribute new airdrop to token holders which the token is in their personal wallet (not in exchange wallet)
2. Good marketing quality and quantity for let more and more people aware of the tokens then they interest or attracted to own the tokens by purchasing them.
3. Ideally to list on good exchange to open the possibility for increasing volume of transaction.