Coins are brands?

[Herbert2020]

it is somewhat true. the name of a coin can be considered a "brand" but not legally though because a brand as far as legality goes belongs to a product of a company and cryptocurrencies are not like that.

but there are many similarities. a coin name represents what it does. like bit-coin.
a good name can help the acceptance of that coin and a bad one can ruin it (example: RaiBlocks versus Nano which is a much better name).