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June 26, 2018, 12:02:05 AM |
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It's probably a good thing to do for the brand as .info is probably not as recognized a TLD as something like .com. And since they already own the blockchain.com domain anyways, it wouldn't make sense to have two separate sites performing different things owned by the same company that people can easily get confused about. It's all coming from a branding perspective. Blockchain.info will most likely still redirect after the change, so old users shouldn't be that affected.
The domain probably cost them a ton, obviously, and it means that they want to brand and market themselves better and are investing a lot of money into that.
I haven't used them though since they got the update in their interface, but they should still appeal to new users because of their easy to use interface. I honestly would rather them fix some obvious issues with their system, such as the fact that exporting privkeys isn't an easy process. Their choice though.
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