What do bounties have to do with initial coin offerings?

[Andrea29]

What do bounties have to do with initial coin offerings?
In the real world, most bounties are used for purposes other than catching bad guys.

You may have noticed bounties being offered in more initial coin offerings. Under their coin distribution plans, an ICO may show an allotment of their coin allocation to bounties.

In some cases a gamification strategy with the potential to reward winners with additional coins is used to entice investors to invest in the ICO. For example, the first 100 investors may have their coin purchase increased by an additional 10 percent to motivate them to participate in the offering.

In other ICOs the bounty allocation is earmarked for use in the running of the business. The Coinlancer project, for example, uses bounties to create a community of freelancers who benefit from promoting and participating in the growth of the online job marketplace.