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Author Topic: Marketing vs. Development: How are you going to allocate your budget?  (Read 107 times)
Zenome Platform (OP)
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July 30, 2018, 04:14:21 PM
Last edit: July 30, 2018, 04:31:43 PM by Zenome Platform
 #1

What is the most important thing for a startup: product or marketing?

YOUR CASE:

1. Limited amount of funding
2. Unique IT-solution

How are you going to allocate your budget?
Describe percentages for - Marketing vs. Development

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July 30, 2018, 05:14:33 PM
 #2

Both are equally important. A top product without marketing is just as bad as NO product at all with 100% marketing.
If you want people to adopt your product, you need marketing, but people cannot adopt your product without development.
Zenome Platform (OP)
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July 30, 2018, 05:31:17 PM
 #3

Both are equally important. A top product without marketing is just as bad as NO product at all with 100% marketing.
If you want people to adopt your product, you need marketing, but people cannot adopt your product without development.


So, that's why I asked about percentages
If I understood you right, your distribution will be: marketing 50% and product 50%?

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