[NEWS]Can We Restrain Consumer Deception — Paid Reviews?The Rateit NewsRecently, management of user reviews has emerged as the biggest issue for e-commerce companies.
Reviews which have feedbacks and comments from actual users are an important measure of product purchases, and positive reviews can make sales increase. For this reason, many e-commerce companies are making efforts to make the users write positive reviews and spending a lot of costs.
On the other hand, in e-commerce which they cannot identify the actual products, reviews of users who purchased first are important criteria for the customers in order to judge the product and make a purchase decision. As a result, the reviews are becoming more detailed, and more companies are making the users write specialized reviews which have their own photos and videos. Like this, as user valuation in e-commerce is such an important criterion, fake reviews for marketing purposes are increasing.
Rateit, Block Chain Platform — “Creating Reliability of Review “ using Cryptography
For this reason, “ Rateit, “ a platform for value assessment using block-chain technology, has become a hot topic. With the receipts, using OCR technology and 2D barcode, customers can write reviews easily, and it makes their reviews which were limited only to the online market applied to the offline market. Also, they restricted the review to be changed or modified.
Sang-jun Lee, Chief Operating Officer of Rateit, said, “ We are explaining about our platform with reviews to make you understand easily, but in reality, it will be a large platform which evaluates the value of the service, products, and ideas so that give some feedbacks, by providing reasonable rewards to customers with cryptocurrency and a chance to improve the service to sellers and service providers.”
Rateit is planning to promote to global investors starting with the private sale on August 1st and launch the free sale ICO after September.
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