It's arguably true that the ideal situation for projects would be to engage and talk to their own communities directly but cryptocurrency and blockchain projects tend to be truly startup in nature: they are small and direct the majority of their resources into infrastructure and development. This isn't to say that the communities of projects partnering with AmaZix are neglected - far from it. AmaZix moderators are intimate with the latest details, developments and updates of their partners and ensure communities are actively engaged with these.
Speaking of face-to-face interactions, AmaZix also plans for AMA sessions with partners, where community members get to ask questions of and speak to project owners - in a comfortable, secure, well-managed environment. Check out some recent AMA sessions here:
https://www.youtube.com/channel/UCd_OWZV8ukE_4Ynvx6PbUUwAllowing project owners to fully focus on developing their products and ideas, while getting out messages to their communities and supporters efficiently also means a better use of resources. Development objectives can be better planned out and achieved, while communities that are constantly kept abreast feel engaged.
Bots have been employed by other projects but there's nothing quite like another human being to talk to and discuss with - communities are also global in nature, local in context so bots haven't yet developed to the stage where they can sufficiently address questions and concerns in natural language. A poorly coded bot could actually be detrimental to building communication and awareness, or providing clarity - which are the overarching objectives for AmaZix in community management and engagement.