Google now understand the importance of crypto.

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Update to financial products and services policy (october 2018)
Google ends cryptocurrency ad ban

The google ads policy on financial products and services will be updated in October 2018 to allow regulated cryptocurrency exchanges to advertise in the united states and Japan.

Advertiser will need to be certified with Google for  the specific country in which their ads will serve.
Advertiser will be able to apply for certification once the policy launches in October.

This policy will apply globally to all accounts that advertise these financial products.

(Posted September 2018)
This is good news for us,
Read more here; https://www.cnbc.com/2018/09/25/google-reverses-ban-on-cryptocurrency-exchange-advertising-in-us-japan.html

[LeGaulois]

Not a lot of people have a Google certification and most don't even know it exists. Whatever, the majority surely won't be able to get it and so not able to run a campaign. Some cash is coming for those who already have a Google certification

[cryptocrusher]

This really is good news. Hopefully the ban can soon be lifted worldwide under the same regulation. It's in our best interest for there to be some sort of contrrol because we do not want people to constantly be banned. Hopefully in time they will ad something in relation to ICOs because that will be the biggest lure for investors. Also maybe following this sites such as facebook, twitter etc may consider doing something similar. Considering how much FUD there was around the initial ban this should be seen as a big positive but I bet it will barely be picked up on.

[BrewMaster]

nobody said Google doesn't understand the importance of crypto! but the thing is, the advertisements that were using google ads were 90% or maybe more scams. they were either scam ICOs trying to rip off newbies while getting a bigger audience using google ads or they were phishing links to fake wallets and malwares trying to invest cryptocurrency users.... so the ban was not really a bad thing in first place.
and in my opinion this strict policy about advertisements on their platform is also justified.