When big online retailers accept bitcoin,that's great,but when they decide to create their own coin/token,that's not so great.The Rakuten coin and the Trading Zone coin are going to be nothing more than centralized tokens,fooling the noobs that those companies are "crypto-friendly","innovative" and "cool"...
What's the point of creating their own tokens,when they could easily adopt bitcoin.I guess they would want to manipulate the price of their company "coins" in the future.