The current form of advertising is probably not the most efficient for Chipmixer compared to other campaigns. I am guessing they haven’t done any kind of market analysis to see how much they need to pay to maximize their advertising coin in quite some time.
I'm guessing they just don't mind the cost, and they do like Bitcointalk:
You cannot even trust Google on this
Some companies (Google) will advertise known scams. Some people (theymos) will not advertise possible scam (ICOs) even if it costs them (around 9 BTC per week). This is a reason why ChipMixer buy ads at this forum and not on Google.
I don't think google accepts crypto, which to be honest, is the real reason why ChipMixer doesn't buy ads on google. As of now, I believe Google's
policy on financial services would not allow ChipMixer to buy ads on google.
My point was not about the medium the advertising is purchased on, my point is about the price being paid for ads being higher than what is available elsewhere. They are paying up to $5 that other companies are paying $1 for. If you look at the last few times slots have opened up, there were dozens of applications for each available slot. You don't see this for other signature campaigns some other signature campaigns are having trouble filling all their slots.
I am guessing they haven’t done any kind of market analysis to see how much they need to pay to maximize their advertising coin in quite some time.
I don't know if that's true or not, but my guess is they're seeing a return on their advertising dollars since the campaign has gone on for so long. I doubt they'd still be running the campaign if they weren't seeing results.
You don't have a referral link on your signature, so I doubt they have a solid idea as to their return on their investment. My guess is they are profitable enough to pay all their advertising costs. I wouldn't be surprised if the majority of their operations is run via automation. They may even top off the money DS is holding on their behalf automatically, and they may even use some kind of chatbot for communications.