I don't think it is fair to say that someone is doing harm to others (in a sense they are scamming) if they are so good at something that they are crowding out other people from being able to participate in a trade. Logically speaking if someone who can make a lot of posts that are very good, a smart campaign manager will give a custom deal requiring more posts that pays more than a "normal" spot, and multiple "normal" spots would be removed from that campaign.
I think if one person enrolls many alts in a campaign who post a bunch of garbage, I think it would be more accurate to say the campaign manager is scamming the company ultimately paying for the advertising, more than the person who enrolls the alts because it is the campaign manager not doing what they are being paid to do -- screen and vet campaign participants.
I have a completely different opinion about it.
If the rule is one account one person, and one good poster can't join the account because another with he same quality of posting is stealing spots, the abuser deserves a red tag (99% of cases).