Looks like this payment processor is still new, or not really a major player in the payment industry. Nevertheless, more adoption news I suppose?
It's a startup, so it doesn't surprise me there.
The thing about these relatively new players is that they offer Lightning payments, and this is something BitPay can't compete with, so they have a massive advantage here. If you also add that it allows merchants accepting Lightning to generate some free press, it becomes even more interesting for them to actually partner with these new players.
I'm sure that BitPay won't switch to Lightning, so this will eventually end up costing their first mover advantage.