i think its normal if the project has a great plan and great product with excellent member of team also advisor, and the value of over 70M$ was a big value, its surely a big project of ICO.
each project also wants good results so they develop a strategy that they think is a good thing. but actually the ICO project is currently in unfavorable conditions because there are so many negative news that people leave the ICO.
Although not all ICOs are bad, if we can examine in detail, we can still get a chance from it.