Good Evening all,
My name is Joseph, Chief Financial Officer of
P&L Hospitality Group. We're a recent Hospitality Group Start-up company who has decided to switch gears on our approach into the market.
Originally we thought about using our ~30 years of hospitality experience to find capital, buy and operate our own hotel using the hotel as leverage to get funding and buy and renovate hotels, but after a lengthy discussion we thought about what could differentiate our brand from the rest of the industry. What would make us different? Sure we could promise the usual, "exceptional service! great accommodations at the best price!" kind of deal, but we didn't think it was enough. We decided to look at what in the hotel sector was lacking and one interesting point that I had brought up was the typical loyalty programs. It's lacking. There is no real benefit for its members, no real value. If anything loyalty programs aim to make you spend the maximum amount of money with a particular service to earn reward points, but what if we brought
real value to the consumer? To actually
reward our loyal consumer base for choosing our service over our competitors? The way to do it?
Blockchains and tokens.
I've been interested in blockchains for a long while now, before
BTC price was shooting for the moon. I've been interested in it since the good old sub $10 days, where it was just fun and games to have bitcoin. What's one issue that comes to mind when we thing of bitcoin/litecoin/bitcoin lite? There isn't enough adoption, there isn't enough practicality IRL. But what if in someway we could normalize buying, gaining and using coins/tokens in everyday life? Why not normalize it by implementing blockchains into the loyalty program of hotels, which is a billion dollar+ market? Don't earn points, earn tokens that have some kind of
real value. That's the concept of the idea, that's how we break into the market with something new, something unique.
I'm just a hobbyist coder. I could create some
shit erc20 token, launch an ICO and pay some company to build the chain for us, but I want someone on the project that's as passionate about it as we are. In a bit of honesty, I've researched building blockchains with all the bells and whistles and it's difficult to wrap my head around. I don't know if I'll ever quite be able to build it myself.
We want to succeed, we want to change the industry (hopefully for the better for the consumer). If this sounds interesting to you at all, please reach out. I look forward to speaking to you.
pnlhospitalitygroup.com*Edit* spelling
