Now, that they will get into bitcoin it will lose that hype because anyone who wants to get in will get in via there and that would result with possible a let down that not many people will join and when people see it is not as big of a deal as it made out to be the price would be damaged or at least not affected at all. Hence I believe this is not even a good move for bitcoins price and even maybe a risky one, that is why I am not looking forward to it and hope they do very very well to compensate for it.
I think it's been drawn out for so long that it's had little to no effect on the rise from the bottom. Ask most people in Bitcoinland and they won't even know what a future is, let alone what physical settlement means.
I fully expect it to launch without a squeak. At some point, maybe several years down the line, it'll start roaring and be impossible to miss.