What is a "honey pot" company?
Like a scammer or something like that?
No... he means is it a "honey pot" designed to attract a bunch of (possibly criminal) users by offering "secure, encrypted" email... when in actual fact it is run by CIA/FBI/NSA/Google/KGB/TLA type outfit who can read anything and everything that is passed through the system.
So, not designed as a "scam" as such... more of a "trap".