Behavioral economic research suggests that otherwise moral people who would never scam or steal from others may participate in immoral activities incongruent with their own standards for themselves because their moral judgment isn't triggered.
"[Money is] intuitively tied to moral standards…It is possible that in a couple of generations, for them, cryptocurrencies would be their form of payment and directly tied to their moral standards, and the same as cash. The problem is the generation that, for them, [Bitcoin is] a novel thing, it doesn’t carry the associations that the money they are used to do. Then you might get more behavior that is less encumbered by morals… When you click your mouse button to move something from Point A to Point B on the screen—and that something happens to be someone else’s money, but it doesn’t feel like someone else’s money, and doesn’t trigger moral standards—then you are more likely to see fraud happening. So in the transition period for all of these new technologies, that’s when you might worry most about these technologies essentially enabling more immoral behavior by virtue of not being associated intuitively with your moral standards… When you have a novel technology, a novel new medium, it is not yet associated with anything." - On Amir, Associate Dean and Professor at UC San Diego
On Amir suggests that such immoral behavior could be discouraged by connecting cryptocurrencies with "real" money more strongly in people's minds as well as through moral reminders.
"It might be that what you need is a random reminder every now and again when you open your editor to write code that, “Remember your code has the possibility to negatively impact other people. Be sure to stay committed to “The Code.” You could have “The Coder’s Code”… For those cases, yes, those kinds of intervention to help and prevent foul play, but we are not going to stop the evil masterminds." - On Amir
Moral priming reminders would of course not be recommended for a base layer protocol such as Bitcoin but could be useful in the surrounding applications as a simple way to greatly reduce fraud in the space. Decentralized pump n dumps and other immoral schemes that ordinary people swept up in gains from magic internet money might engage in could greatly reduce. "Imagine if logging into your account on a cryptocurrency trading platform like Binance or Crypto.com felt like the digital equivalent of walking into a gilded central bank with “E Pluribus Unum” written across the door. Imagine if before submitting a pull request on Github (which is how developers typically submit changes to code to open source software projects), you went through the digital equivalent of reciting an oath. Imagine if before signing your private keys to execute a smart contract, you had to sign an honor pledge. Now, such moral priming may come with some software bulking—something I would certainly not recommend for a fundamental base protocol such as Bitcoin. However, given the humongous potential effects of simple moral priming interventions in decreasing rampant fraud, I imagine decentralized projects should consider adding moral priming to auxiliary protocols, applications, and websites. Specialized side chains, second layers, or niche altcoins may also be candidates." -Hannah Wolfman-Jones, founder of WeTheWeb.org
Where might moral priming have utility? How can builders in the space be encouraged to consider moral priming?
Quotes source & more discussion:
https://wetheweb.org/2020/08/12/we-the-web-need-a-therapist/ 
