A few years back I never imagined to read the words
“Bitcoins as an investment within their existing consumer experiences”.
from any financial institution. You would think everyone was allergic to it back then. Bitcoin as an investment is still very risky, and I can't imagine banks offering bitcoin investment products however there's Bitcoin ETF underway and BNY mellon has already warmed up to bitcoin as well. If it was a partnership with a well known bank, I think the news will be blowing up but First Boulevard doesn't ring a bell to most and digital banks are still obscure to this day.