It's really hard to advertise cryptocurrency exchange. If you do not have $200k to run marketing campaigns, it's not worth the time.
You need to invest money in marketing a lot. More than it takes to create an exchange. I've realized that coding exchange is way easier than market it
![Sad](https://bitcointalk.org/Smileys/default/sad.gif)
I've spent more than 1.5 years developing mine but understood that I do not have enough money to run it (there is a post about my journey that I've started long time ago). So I'm trying now to sell a copy of its code instead of run it.