Would not be surprised if this is just another scam because we have seen how scammers operate. They jump on any hype and use it to market a scam.
There is no doubt what's really going on there, even though it could fool a comple noobie. Then again, that's exactly their target audience, people that heard about bitcoin for the first time when Tesla invested few months ago, and know nothing about crypto. People still send money to bitcoin doublers, let alone something like this.