Release when the market crashes, of course, is a loss, it is certain that there will be an automatic dump, but I think so far this is a real project and is supported by a professional team, so I will invest in the project, and the most important point is being able to pump or burn money to keep the price from falling.
All project teams do try to do very good things for their projects, but if the release is in inappropriate conditions, I think each team will also have to work hard to make the project stronger in the market later.