I stumbled on this site that was talking about Bitmama and I got interested and read through to understand what that was all about. She is a Nigerian who have found love with blockchain and hence left her profession to "wear the clothes" of her passion. Of course I hope we understand that there is difference between profession and passion...
When you go all in with a startup idea, you either suck big time and fail, or you get to be like this woman. It is quite important to realize that what she did was not an easy thing, it took a lot to be like that and I really respect her. I could start a new crypto company today if I want to, starting is not that hard just a wordpress made website and a good sounding domain name plus a twitter handle.
When you get all those things then you are already there, hell I could just act as if I am an upcoming token and just provide some BS information without even coding anything, but that would be scamming, assume I am legit and just start any regular thing I can start using what I have. Would I succeed? Probably not, it would be quite hard to succeed in a thing like that, which is why it is quite important to realize startups are a very tough business model to crack into and make a lot of money.