So by now, you have an idea on how to launch your project here, some questions are harsh because we are talking of wallet here, you have to be transparent and open to gain reputation why not do an AMA or video conference so the community will know who are the people behind the project, and check their credentials and past experiences in building project like this .
I think that her only role now is to create some hype around their product/launch. And from what I see, mission is, for now, accomplished.
Of course, hype doesn't mean credibility and I agree that this (credibility) is a very important matter to be handled, best before launch... in case they indeed prepare a long term project.
But somehow I tend to believe that they have their plan and timeline "set in stone" and won't care much of our suggestions. All this seems to be for them only posts - visibility - hype.