Google to Help Digital Asset Platform Bakkt Introduce Crypto to Millions of Consumers
Google Collaborates With Bakkt to Expand Consumer Access to CryptocurrenciesIntercontinental Exchange’s digital asset platform, Bakkt, announced Friday that it has partnered with Google “to introduce digital assets to millions of consumers.” By forming a partnership with Google, Bakkt said:
"Consumers will benefit from expanded reach and access to digital assets."
Launched in 2018 by Intercontinental Exchange Inc., the parent company of the New York Stock Exchange (NYSE), Bakkt enables institutions and consumers to buy, sell, store and spend digital assets, including cryptocurrencies. Bakkt explained that “users will be able to add their virtual Bakkt Visa Debit Card into Google Pay to purchase everyday goods and services online, in-store, or wherever Google Pay is accepted.” Cryptocurrencies, such as bitcoin will be converted to fiat currency for these payments to occur, the company clarified. Several other cryptocurrency platforms have added Google Pay, including Bitpay and the Nasdaq-listed crypto exchange Coinbase. The former added Google Pay for U.S. cardholders to spend cryptocurrencies in August while the latter enabled Coinbase Card users to pay via Apple Pay and Google Pay in June.
Bakkt & Google CloudIn addition, Bakkt said that it has selected Google Cloud as a preferred cloud provider. The company will market its solutions powered by Google Cloud to leading retailers and merchants in the U.S. Bakkt also plans to leverage Google Cloud’s tools to build new analytics along with artificial intelligence (AI), machine learning (ML), and geolocation functionality on its platform.
https://news.bitcoin.com/google-help-digital-asset-platform-bakkt-crypto-millions-consumers/