On my opinion its to bad, not only one Binance, but many other exchanges promoting Meme coins, coz it misleads people people who dont understand well will see Ads or promotion and think its good coin for invest and etc. Undoubtedly, this doesnt make any sense, but when newbies see something new(especially when it is the popular Exchange), in most cases they buy it and dont understand what they are buying.
Yes, I am an ardent opponent for Mem Coins ,but it's so pity that exchanges promotesomething that has no weight in the crypto world