Well, everything comes down to expanding its own revenue base. Google is always looking to make more money that is why they are now allowing what they previously banned. Money is always the main course of action for this behemoth and since they can now see the smoke is gone for NFT games, they are now opening the doors again with the end-view view of making a win-win proposition for advertisers and themselves never mind what the intended audience will feel. Anyway, I have no problem with this so let the ads come and go.
Without a doubt this is a move that is motivated by monetary concerns, however the costs for many people are going to be huge, as I have no doubts that scammers will be able to once again revive the NFT trend with the help of this tool and make a lot of people that missed it believe they can once again make a lot of money with NFTs, a false belief of course, but a belief they will not recognize was mistaken until they realize no one is willing to pay a single dollar for the NFTs they spend so much money in order to acquire.
even if it was mainly motivated by monetary concerns I think its also need to be considered the fact that NFT hitting trading volume thats all time low.
meaning that even if google allows it, there will be rarely anyone that advertise their NFT project because there are no good NFT anymore.
I think there are other motives that this company have but we all most certainly don't know.
maybe they have already planned some NFT and something else, but I guess its good news for some people that NFT ads is finally allowed, though I think its rather useless.
Have you learned the power of marketing? If NFT advertisement is available in Google, then I think most NFT will advertise on that platform since it is used by hundreds of millionso of people. Aside from that we cannot see the effect of this changes yest because it is too early to see the result.
I also think it is possible that google have plans of implementing their own NFT reason for this announcement. But unless they have launched their own NFT, I stay on believing that Google is just in for the profit in this NFT ads stuff.